Barely a day goes past without Google moving the goal posts in relation to Local SEO and rankings, but there is a common theme – and that is the need for quality content. Not any old content, and certainly not content pasted from elsewhere, but content that is well written, accurate, entertaining and informative.
Most importantly, content needs to be what the reader desires, not what the business wants to say – in other words, it is not a sales pitch!
Why am I telling you this? Because your content – and content marketing – is essential for successful SEO on the Sunshine Coast.
Importance of Digital Marketing
Local SEO is very important. Google updates its algorithm all the time and, unless you keep up with these updates, you will lose your ranking.
The beauty of digital marketing is that it is easily accessible, entertaining, informative, and can be delivered using content, video, mobile apps et cetera.
Digital marketing on the Sunshine Coast not only tells viewers what’s available, but it tells them about the brand, it gives them customer reviews, it even tells them what their friends think!
Blogs and SEO
Blogs should form part of your digital marketing strategy, as they are a great way of implementing SEO strategies in an entertaining and informative way.
But remember, however good your content is, it won’t market itself! To be effective it needs to be constantly refreshed, updated and promoted to your customers – and your prospective customers.
The extent to which content in used in marketing now largely prohibits doing it manually. Thankfully there’s a range of tools available to help you post content and analyse the results.
Tools that Work
One such tool is Yotpo. Designed for user-generated content marketing, it is a great way of leveraging UGC – user-generated content. Yotpo can be used to gather and vet user reviews to promote your site. It also helps builds relationships, that will keep your customers coming back.
Serpstat is a great tool for competitor research and analysis – one of the most effective SEO tactics. Serpstat can help you find the best keywords, and the most searched queries on Google. It can also analyze your competitors’ advertising and marketing trends.
Content marketing can help you build a community of loyal customers, and make your brand an authority. Good content will not only add value to your brand, but it will make you a winner in the race for rankings.
Suncoast Webs Solutions 